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SEO Guide

While social media and paid advertisements used to be the common methods of getting website traffic, Search Engine Optimisation (SEO) is increasingly becoming popular. On this page, find the basics of SEO, including what it is, the methods, and why it is essential.

What is SEO?

SEO refers to the practice of increasing the quantity and quality of web traffic and exposure of brands using non-paid search engine results. The kind of traffic that SEO attracts is known as organic traffic. It is the opposite of web traffic derived from paid sources, popularly known as inorganic traffic.

Why is SEO Important?

According to Sparktoro, 59.2% of the world's web traffic is from organic searches. On the other hand, the Search Engine Journal says that 49% of marketers report that organic search has the best ROI. The above statistics confirm that SEO is indeed crucial for businesses.

Unlike paid advertising, SEO is cheaper, and importantly, the results are long term. With SEO, a web page can rank top on the search engines for months.

SEO Techniques

SEO involves a lot of activities which can be classified as on-page or off-page. Beyond these classifications, the different methods can be categorised as black hat or white hat.

White hat SEO refers to methods of increasing web traffic quantity and quality through ways that are acceptable by search engines.

On the other hand, black hat SEO refers to SEO methods that increase web traffic quantity and quality but are deemed as dubious means by search engine companies.

However, to be on the safe side, it's important to stick to white hat SEO.