The Five Most Popular Social Media Platforms

The development of social media platforms has innovated industries like communication, entertainment, marketing, and trading in the last few decades. While the first thing you might think of when someone says social media might be Instagramming your lunch or your aunt's minion memes on Facebook, there are many more ways that social media influences our daily lives. This article explores the five most popular social media platforms and what you might expect to see while browsing them. 


Facebook has been dominating the social media scene almost since its release. Its reach over the global population across various demographics has become a norm in our day-to-day life. Along with having the highest number of users, Facebook also has the highest engagement compared to its competitors. With 76% of users logging in daily. That means Facebook has 1,84 billion daily users*. Massive social media platforms like Facebook create perfect opportunities for marketing campaigns, and as such, Facebook has become a popular platform for advertisements. We don't see Facebook backing down from the number one position any time soon.

Tik Tok

Tik Tok is an app where individuals share videos, often with popular songs played over them. The app has over 1.1 billion monthly users and has been downloaded by 62 million users worldwide. Most of the users on Tik Tok are between 10 and 29, and advertisements on the app are usually geared towards individuals in that age range.*. Because the users on Tik Tok are mainly teens, the content is carefully monitored and removed if it includes anything inappropriate. The app has become popular very quickly since its release and has climbed ranks, unlike any social media platform we've seen before. 


Instagram is a photo-sharing and social networking app that has gained a lot of popularity since its release about 11 years ago. You can take and manipulate photos, then post them with the perfect caption that captures the moment you want to share. Marketing on Instagram has become more of a popularity contest recently, with businesses paying "influencers" to sell their product. Individuals with millions of followers often keep up with trends to keep their following and make deals with brands to sell their products for a profit. It turns out; social media is the perfect place to learn about business and online trading


Social media has changed the way we communicate and think about one another. It is easier than ever to show the world who you are and what you want to be. Many businesses are taking advantage of society's obsession with social media to advertise and sell their products, with individuals finding ways to make money out of it too. So whether you're just online for the funny cat videos or you want to make some money, there is a social media platform that can get you what you want.